“The Long Tail” author takes note of Brownbook

I was pleased today to have someone tell me that Brownbook is mentioned in Chris Anderson’s new book “FREE” (sub-title: “The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business”).

Chris Anderson’s “The Long Tail” was a great influence on us when we were thinking about creating Brownbook – in fact I’d say its essential reading for anyone wanting to get mass adoption for their website – so this was great to see him taking note of us.

Thanks Chris.

Brownbook Celebrates its First Birthday and a Year of Sustained Growth

Free free global business directory that anyone can edit now lists 28 million businesses worldwide

United Kingdom: Brownbook.net, the free global business directory that anyone can edit, is celebrating its first year in business; a year of sustained growth. Today, the site continues to thrive, with thousands of businesses being added, worldwide, every week. The international distribution of listed businesses can be seen here: http://www.brownbook.net/countries.

Brownbook also regularly enjoys positive reviews about the site; these left, for example, on Brownbook’s own listing page:

“Love it… Love it… Love it. This is SEO magic for the uninitiated. Simple, quick and powerful. Love it! Have recommended BrownBook to ALL my friends! Actor Expo Team, www.actorexpo.co.uk, May 25, 2009 17.23”

“I had a wonderful review of my business appear on my [Brownbook listing] a few days after signing up for your service. It was an unsolicited endorsement from a business associate. Right on! May 22, 2009 11.06”

Marc Lyne, co-founder: “We are currently listing 28 million businesses from all around the world. One of the reasons for Brownbook’s success, I would say, is that we never stop providing innovative new features to businesses, helping them to get found online. This keeps the site fresh and on its toes. Here are 2 of our latest enhancements, for example:

1. Stats counters and stat graph on every businesses page.

2. Bidget (Business Widget) for reviews. Now anyone can add their reviews that appear on Brownbook to any other website, blog or forum. See an example here: the Brownbook page for Onedrywash: http://www.brownbook.net/business/31008544/sjk-products-ltd, and their Brownbook reviews which they have placed on their own blog: http://onedrywash.blogspot.com

Featured Business – Miamism

Miamism is a client-centric and forward thinking real estate team with Majestic Properties that serves Miami Beach and its surrounding neighborhoods. Ines Hegedus-Garcia, Rick Garcia and Karen Alvarez make up the experienced and enthusiastic Miamism Team.

Ines and the Miamism team understand the value of online marketing and show their thought leadership with interesting industry related articles posted on the Miamism blog and the nationwide realtors blog, Agent Genius. Ines is also extremely active in social networks such as Twitter, where she engages people in conversations and posts insightful links. If you’re on Twitter, I definitely recommend following @Ines!

Ines has really maximized her business’ Brownbook listing by taking advantage of the easy to use customization features. The Miamism listing on Brownbook is completely personalized to display important business information and links, as well as videos, pictures and the Miamism logo. Ines’ use of multimedia on her Brownbook page displays Miamism’s vibrant personality and shows clients and potential clients the people behind the business. If you haven’t already, take a couple of minutes to watch the Miami Mojito video!

The Value of Customer Testimonials

Hello from sunny Miami! I wrote another post for the SBDCNet national blog discussing the value that customer testimonials bring to a business. Brownbook provides the ideal platform for customers to write reviews of local businesses and makes it easy for businesses to ask their customers to review them online.

If you’re on Twitter, follow me @ChristineMAdolf!

Online Word of Mouth Marketing

I have written an article featured on the Small Business Development Center National Information Clearinghouse (SBDCNet) about online word of mouth marketing for small businesses. The post points out several things that small businesses can do to create buzz for their company online. Feel free to contact me with any questions or feedback about Brownbook in the US by e-mailing me at christine@brownbook.net. You can also connect with me on Twitter: @ChristineMAdolf.

Making the internet work for your small business

I was the recipient of an interesting direct marketing email this week, and it struck such a chord with me that I thought I’d share it with you here.  Some very interesting stats that really drive home the importance of being online and findable for every small business.

(you may want to check this article in The Telegraph this week in the same vein)

(PS: I’ve removed the name of the company to protect the innocent :))


With ******** Internet Solutions
2.7 Billion Searches – Every Month!*
What’s your share of the search?

With all these searches on the internet why isn’t your business getting it’s fair share? 79%** of searches are performed on Google, with the rest trailing far behind – just 8% on Yahoo, 5% on Ask, 4% for MSN and a mere 2% for all the other search services and directories on the Internet. Does the website of the telephone directory you pay to advertise in feature in this list?

Over half – 54%*** to be precise – of the UK population use the internet regularly, and if YOUR business is not on the Internet – or not highly ranked on the number one search engine – then potential customers don’t know you exist.

The numbers speak for themselves – what’s YOUR percentage of the 2.7 BILLION searches?

People are looking for your product or service online – call ******** today and find out how we can increase your share of the search to improve your business performance!

  • Can your business afford not to take advantage of the web?
  • Are you one of the many businesses that still don’t have a website?
  • Are you still spending hundreds – or even thousands – on paper advertising?
  • With £70bn** of business today conducted on the web – isn’t it time you asked why?

* comScore
** Hitwise, an Experian Company
*** UK Office of national statistics
DI>  I liked the email, and very useful stats too. Of course, you could take the DIY approach and add your business to Brownbook.net with relevant tags.  No need to talk to us, no need to fend off any sales person either.  Our SEO ensures you get found on all the major  search engines helping you win new business. Simple as that.