I see comments like this everywhere…

Now, granted I am sensitive to this sort of story, but seriously I see comments like this everywhere:

“…the Yellow Pages priced themselves out of sight. I have one business client who will gut their YP ads this year because now that everyone’s online, the Yellow Pages are next to worthless. DEX having decided to


The advantages of The Brownbook over traditional internet yellow pages (IYP).

Two significant trends are changing the world as we knew it;

  1. There is a tidal wave of honesty and openness riding through online society, previously bad experiences were shared at the pub and over coffee. Today people can share their experiences with thousands of others using blogs, forums…

  1. The power of peer production in communities, social networks, wikis and crowdsourcing projects is


Should I be scared of ‘bad’ reviews?

I recently had an email from a friend you had added their business to The Brownbook, and they were a little concerned about the fact that a business could get a bad review (not their business incidentally, which I happen to know has many happy clients, but in general).

I figured its a logical fear for a business owner that first discovers that


What is all this about?

If you truly want to know what gets us up in the morning you should read :
Wikinomics – How Mass Collaboration Changes Everything, by Don Tapscott
The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
We Are Smarter Than Me, By Barry Libert & Jon Spector
Smart Start-ups, by David Silver
The World is Flat, by Thomas Friedman
The Cluetrain Manifesto, by Chris Locke, David Weinberger, Rick Levine and Doc Searls

These books will change the way you think about business, the way you think about people, hell, they will change your life.

Brownbook adopts Microformats

Yep, as of today (about 1 hour ago in fact) The Brownbook adopted Microformats. What they hell does that mean, I hear all but the most technically aware ask? Well, it means it allows The Brownbook website to