You may choose to invite reviews for several reasons, its up to you:
– to get friends and customers to give great reviews for your business to build your online reputation
– to get other patrons to review a business that you’ve all used
– to get friends and customers to provide balance in case you’ve received a negative review that can’t be resolved
Click ‘invite reviews’ and enter the email addresses of the people you’d like to invite, and the system will send them an instant email to invite them to review the business you’ve chosen.