If you truly want to know what gets us up in the morning you should read :
– Wikinomics – How Mass Collaboration Changes Everything, by Don Tapscott
– The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
– We Are Smarter Than Me, By Barry Libert & Jon Spector
– Smart Start-ups, by David Silver
– The World is Flat, by Thomas Friedman
– The Cluetrain Manifesto, by Chris Locke, David Weinberger, Rick Levine and Doc Searls
These books will change the way you think about business, the way you think about people, hell, they will change your life.