We did a little analysis this week, intended for some internal purposes but the results are so interesting that I thought I’d share them with you.
Business Pages with more content get more views and clicks – sounds obvious and we’ve been saying that for some time, but how about some real hard numbers to back that up.
It’s long been accepted that more rich content = better SEO (all other things being equal), and that’s good news for small businesses and local businesses trying to get found online. But how much of a difference does more content make?
Well here you go, here is the actual answer within the Brownbook world (based on 30 days activity and a sample of 900 business listings that saw activity in that period):
|What does %complete mean?
This is a measure by which we deem a Business Profile Page to be completed, and you can see how it gets to 100% in this snippet (You’ll find this near the top right of your Business Profile Page, you’ll need to be signed in when looking at your claimed business page to see this):
|A few quick conclusions: