In response to Andrew Shotland’s revealing post “SuperPages New Profile Pages Not Doing Advertisers Any SEO Favors” on Local SEO Guide (Local Search Engine Optimization & Marketing Made Simple), these comments caught our eye:
Marcus | ADMAX // May 27, 2010 at 12:39 pm
Someone should do a *no-follow analysis of all of the primary directories… Speaking of which – suddenly our clients in Brownbook are each showing HUNDREDS of follow links from that source – some sort of big experiment there – giving away all of the **juice?
*nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. (Source: Wikipedia)
**Google Juice is the ethereal substance which flows between web pages via their hyperlinks. Pages with lots of links to them acquire much Google Juice. (Source: c2.com)