Brownbook’s decision not to use nofollow links is appreciated by search engine marketers

In response to Andrew Shotland’s revealing post “SuperPages New Profile Pages Not Doing Advertisers Any SEO Favors” on Local SEO Guide (Local Search Engine Optimization & Marketing Made Simple), these comments caught our eye:

Marcus | ADMAX // May 27, 2010 at 12:39 pm
Someone should do a *no-follow analysis of all of the primary directories… Speaking of which – suddenly our clients in Brownbook are each showing HUNDREDS of follow links from that source – some sort of big experiment there – giving away all of the
**juice?

 


*nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. (Source: Wikipedia)

**Google Juice is the ethereal substance which flows between web pages via their hyperlinks. Pages with lots of links to them acquire much Google Juice. (Source: c2.com)

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