Brownbook Optimization Report #4 – May 10, 2010


Brownbook gives you free resources to promote your business online and get found more in search results. Here are more top tips and simple tricks to optimise your Brownbook Business Page to get found more online.

Today’s tips:
#1 – Are you ‘all a Twitter’?
#2 – How to ‘do’ email marketing
#3 – How to sell online, instantly

#1. Are you ‘all a Twitter’?

Everyone’s getting their feathers ruffled about Twitter, but can ‘tweeting’ really help your business fly? Chris Brogan gives some great examples ( of how any business can use Twitter.
You know that search engines like Google favour fresh content, and when you add our twitter widget to your Brownbook Business Page you’re getting additional exposure for your tweets AND automatically updating your business page with relevant and current content without lifting a finger. Go ahead, try it, go to your Brownbook Business Page – be sure you’re logged in – and click ‘Add widgets’ in the box labelled “Customize your business page” near the top right of your page, pick Twitter and enter your twitter username. Job done.

#2. How to ‘do’ email marketing

Brownbook’s always given you great resources to promote your business online, and now we’re pleased to announce two new partnerships with two amazingly valuable tools for businesses everywhere: Benchmark Email, and Shopify. I’ll give you a quick summary of each here…

Let’s look first at Benchmark Email
I don’t need to tell you that keeping in touch with your customers is important. But at some point it becomes unmanageable to send email newsletters using your normal email software. Many ISPs place limitations on your outgoing mail to specifically prevent you from sending out larger mailings (we hit that limit with our ISP when we were trying to send 500 emails in one go, now with over 45,000 members we’d have no chance). So how do you get around this? We tried three alternative solutions and, eventually, chose Benchmark Email (in fact, that’s how you’re receiving this email now). We’re pleased to offer Brownbook members a no-cost no-committment trial of their solution, just by clicking the link on your Brownbook Business Page (see the link under “BOOST your business, try these…”), or you can just click here to find out more

#3. How to sell online, instantly

And how about Shopify… Selling products online was always a complicated business: website creation, shopping carts, merchant accounts, bank charge-backs… the list goes on. We looked around for companies claiming to make it simpler to sell stuff online and Shopify was the one that stood out (we tried it ourselves and created an online store in 2 minutes flat). With Shopify you pick a monthly payment plan (they start from $24/month for up to 100 products), upload your product details, and you’re off (the downside is you have to enter your card details to get the free trial :-(, but it’s just two clicks to cancel the trial if you decide you don’t like it – yes, we tried that too). You’ll see a link to find out more about your free trial on your Brownbook Business Page (under “BOOST your business, try these…”). Or you could just click here

That’s all for now, other than to let you know we’re working on getting some more partnerships in place that’ll let you sample some other useful tools for your business (why not tell us what you’d like, what’s your biggest challenge you need to solve?). Plus of course we’ll have more Brownbook tips and tricks for you next time.

Until then, all the best

Dave & Marc
Helps you get found online

PS: You can follow us on Twitter here:, and