I was alerted via one of my Twitter colleagues @BeckyMcCray to this great blog post about marketing online on low or no budget – read it and pass it on http://mark-hayward.com/2009/01/08/small-business-social-media-marketing-plan/. Original author’s Twitter page is here (Mark Hayward) – got to be worth following.
My colleague Marc talks about “dropping breadcrumbs” around the Internet that lead people (prospects, customers) to your business. Its all about a ‘getting everywhere’ and using innovative tools that your competitors haven’t yet got in with. Sure, MOST ‘ordinary’ (read: non-tech) people don’t know about Twitter, WordPress etc, but there are enough people that do for you to clean up.