How to get customer testimonials

Just saw this come through on Twitter from Rod Sloane (www.twitter.com/rodsloane).  Great post by him all about getting customer reviews/testimonials…

Here’s an excerpt:

“Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your company delivers. People can be very motivated by the comments of their peers.  I often find that while most business owners understand the power of testimonials, they don’t always know the best way to acquire them.

So, here’s an idea that I think works on a number of levels. (I actually got this from a participant in a workshop I did for Apple Specialists attending Macworld.)

Why not…”

Click here to visit Rod’s “Duct Tape Marketing” site and read more…

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