I was the recipient of an interesting direct marketing email this week, and it struck such a chord with me that I thought I’d share it with you here. Some very interesting stats that really drive home the importance of being online and findable for every small business.
(you may want to check this article in The Telegraph this week in the same vein)
(PS: I’ve removed the name of the company to protect the innocent :))
MAKE THE WEB WORK FOR YOU
With ******** Internet Solutions
2.7 Billion Searches – Every Month!*
What’s your share of the search?
With all these searches on the internet why isn’t your business getting it’s fair share? 79%** of searches are performed on Google, with the rest trailing far behind – just 8% on Yahoo, 5% on Ask, 4% for MSN and a mere 2% for all the other search services and directories on the Internet. Does the website of the telephone directory you pay to advertise in feature in this list?
Over half – 54%*** to be precise – of the UK population use the internet regularly, and if YOUR business is not on the Internet – or not highly ranked on the number one search engine – then potential customers don’t know you exist.
The numbers speak for themselves – what’s YOUR percentage of the 2.7 BILLION searches?
People are looking for your product or service online – call ******** today and find out how we can increase your share of the search to improve your business performance!
- Can your business afford not to take advantage of the web?
- Are you one of the many businesses that still don’t have a website?
- Are you still spending hundreds – or even thousands – on paper advertising?
- With £70bn** of business today conducted on the web – isn’t it time you asked why?
** Hitwise, an Experian Company
*** UK Office of national statistics
DI> I liked the email, and very useful stats too. Of course, you could take the DIY approach and add your business to Brownbook.net with relevant tags. No need to talk to us, no need to fend off any sales person either. Our SEO ensures you get found on all the major search engines helping you win new business. Simple as that.