According to a Piper Jaffray 2007 research paper 30% of all web queries contain some sort of location element. They also predict that over the next ten years local search ad revenue will grow five-fold.
At a recent Kelsey Group event, Safa Rashtchy, Snr. Research Analyst, Internet Media and Marketing, Managing Director for Piper Jaffray (wow, thats a long title :)), finished up his keynote address regarding local search: “Local search is the second most popular activity other than e-mail. You will have more and more focus on local search, whether it’s information or product searches that are happening….The adoption of local search by both local and search advertisers will see an increase.“