Monthly Archives: January 2008

What motivates people to give reviews?

Well, now that is an interesting question, and the fact is there is not a universal answer for everyone, we all have our different reasons. In answering that question the best we can do is offer several different opinions. I … Continue reading

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Local search is the second most popular activity on the web

According to a Piper Jaffray 2007 research paper 30% of all web queries contain some sort of location element. They also predict that over the next ten years local search ad revenue will grow five-fold.

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The long tail of business classified advertising

I had lunch with one particular analyst last week and he explained that 90% of all businesses LISTED in yellow pages services are businesses with 5 employees or less. Imagine that, there are MILLIONS of SMALL businesses out there. And … Continue reading

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I see comments like this everywhere…

Now, granted I am sensitive to this sort of story, but seriously I see comments like this everywhere: “…the Yellow Pages priced themselves out of sight. I have one business client who will gut their YP ads this year because … Continue reading

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Brownbook helps small business market themselves online

Recently I’ve found myself answering the question “why should a small business get listed in The Brownbook?”. Well, there are several answers but they mostly boil down to the goal of getting more business. Let me elaborate a little:

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User generated reviews have significant impact on buying behaviour

I just came across this ComScore press release which “examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline. The study, based on a survey of more than 2,000 U.S. Internet … Continue reading

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Human nature, mischief, and peer-production

I just discovered this great quote from Kevin Kelly (Wired author), here it is (plus the link to the whole thing): “Much of what I believed about human nature, and the nature of knowledge, has been upended by the Wikipedia. … Continue reading

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