GoDaddy brings down Brownbook for 2 days

Apologies loyal users of Brownbook. We suffered a 2 day outage because GoDaddy (who host the DNS, not the site) removed our DNS therefore making the site inaccessible. There was no warning, totally outrageous behaviour! We are obviously removing our account from GoDaddy. Here is the email we received:

Discussion Notes
Support Staff Response
Dear Marc Lyne,

We are writing to inform you that we have received a complaint alleging that copyright infringement is taking place on BROWNBOOK.NET. It appears that the website found on this domain contains material being copied, reproduced, or otherwise displayed without the consent of the owner/copyright holder.

Infringing on the copyrights of others is a violation of the Go Daddy Domain Name Registration Agreement ( We have attached the original notification we received on this matter to help you identify the problem.

This notification was submitted pursuant to the Digital Millennium Copyright Act and Go Daddy’s Copyright and Trademark Infringement Policy. Please review Go Daddy’s Copyright Policy found at

In accordance to this policy, as well as your registration agreement, we have suspended domain until this matter can be resolved, or you submit a complete Counter Notification as described in the Copyright section of the policy. You have 10 days to send a complete Counter Notification in accordance with the policy.

In accordance with this policy, as well as your hosting agreement, we have suspended this hosting account until this matter can be resolved, or until you submit a complete counter notification as described in the policy. You have 10 days to send a complete counter notification, if you wish to do so.

As a web hosting provider, it is not our position to act as the arbiter of intellectual property disputes or to judge who is right or wrong in a claim of infringement. We are a neutral party in this matter and at no point in this matter will we attempt to determine who, if anyone, is right or wrong. Please understand that we are not a court, nor do we have the ability or jurisdiction to determine potential fault in this case. As a result, with the exception of the above-mentioned counter notification, there is no need to send further dispute claims on this matter.

A list of the specific portions of your site in question is included below. For detailed questions, you will need to contact the Complainant at the address listed below.

Description of the Infringement(s)




In order to resolve this situation and re-activate your site, you have 2 options.

Option 1. Remove the content in question.

In order to reactivate the site in question we will need you to provide the following information in a single email response:

A. An electronic signature. (This can be a scanned copy of your physical signature, or as simple as typing your full name.)
B. Identification of the material in question.
C. A statement, under penalty of perjury, that the domain will not forward, in any way, to any services that could be considered to be in violation of any existing copyrights and/or trademarks, or that in any way violates GoDaddys Terms of Service.

Option 2: Submit a complete counter notification regarding the works in question in accordance with our Copyright Infringement policy.

You will need to reply via email and include all of the following elements:

A. An electronic signature. (This can be a scanned copy of your physical signature, or as simple as typing your full name.)
B. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled.
C. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.
D. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district of Arizona, or if your address is outside of the United States, for any judicial district in which Go Daddy may be found, and that you will accept service of process from the Complaining Party or an agent of such Party.

If you have any further questions, please let us know.

Thank you,

Copyright Department


—– Original Complaint —–

My image ( I’m the copyright holder) here:

is used without my permission here:

I believe is hosted by GoDaddy.

I believe in good faith belief that use of the material in the manner
complained of is not authorized by the copyright owner, its agent, or
the law.

The information in this notification is accurate, and under penalty of
perjury, that the Complaining Party is the owner, or is authorized to
act on behalf of the owner, of an exclusive right that is allegedly

Please remove the image file from your servers.

Thank you
Signed James F Harrington

James F xxxxxxxxx



Jim Harrixxxxxx

xxx-xxx-xxx (mobile)

http://www.harrinxxxxxxxxx (print sales)

If you need further assistance with this matter, please reply to this email and reference [Incident ID: 12290646].

Copyright Claims

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Thanks for the recognition from Local Search expert Chris Silver Smith

Always nice to get a little recognition:

Sept 13, 2010 – Chris Silver Smith: Who Will Own Local Data? Search Engines, Yellow Pages, Aggregators Or Social Media?

Thanks Chris, one day we MUST catch up for a chat.


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Richer Business Profile Pages get more traffic and clicks [stats]

We did a little analysis this week, intended for some internal purposes but the results are so interesting that I thought I’d share them with you.

Business Pages with more content get more views and clicks – sounds obvious and we’ve been saying that for some time, but how about some real hard numbers to back that up.

It’s long been accepted that more rich content = better SEO (all other things being equal), and that’s good news for small businesses and local businesses trying to get found online.  But how much of a difference does more content make?

Well here you go, here is the actual answer within the Brownbook world (based on 30 days activity and a sample of 900 business listings that saw activity in that period):

The numbers:

views and links table


views and clicks analysis graph

Click to enlarge

What does %complete mean?
This is a measure by which we deem a Business Profile Page to be completed, and you can see how it gets to 100% in this snippet (You’ll find this near the top right of your Business Profile Page, you’ll need to be signed in when looking at your claimed business page to see this):

Click to enlarge

Click to enlarge

A few quick conclusions:

  • Getting your Business Profile Page more complete results in more views and clicks
  • The difference in views between 30% and 90% is about 10x (and 2x when you go from 80% to 90%)
  • We’re getting an astonishing click through ratio of close to 20% in most cases and often higher
  • There seems to be an odd result where businesses at 90% get on average more clicks than those on 100% (I wonder why that is, perhaps because more info presented removes some of the need for the viewer to click through to the business’s website?)
  • (I noticed another anomaly in clicks at 50% complete – I  will see if more analysis can reveal what’s happening here)
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Brownbook in top 100 startups

startups 2We like this… Brownbook listed at position 34 in the top 100 startups:

Thank you Sara. is an online resource all about starting a business.

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The FOUR simple tricks to NOT screw up your shiny new SEO

Good SEO does this

Good SEO does this

Brownbook business listings give you great organic SEO, helping your business get found more on search engines. But DID YOU KNOW you can mess that up with a few well-meaning faux-pas?

Here are FOUR simple tricks you can use to easily avoid the common mistakes and get higher up those search rankings…

1. DON’T do ‘keyword stuffing’

This old-school SEO tactic used to use mass repetition of the same keywords throughout a web page to rank that page highly for those keywords. But search engines quickly got wise, and keyword stuffing now results in penalization and LOWER RANKING. Instead use the business and location tags to populate a variety of keywords and phrases and AVOID mass repetition. Is your listing sub-optimal for this reason? If so correct it now for higher search rankings.

2. DON’T make duplicate or near-duplicate listings

Get more listings for the same business and you’ll get more traffic, right? WRONG.

In fact Google and other search engines are extremely good at recognizing near duplicate content, and will de-rank ALL pages that appear to be duplicates. Result: Poor ranking and a waste of your time trying. BETTER to create and curate one really good listing and enrich it with unique and informative content.

Have you created a duplicate listing problem for yourself in Brownbook? Remedy that killing the duplicates, and picking one listing to enrich and boost.

3. DON’T make incorrect use of the address, contacts and tag fields

Something else I see from time to time is the use of Brownbook’s address and contact fields for non-address info, for example, including pricing, phone numbers, or text designed to entice a user. It sounds like a great idea, but did you know we use Microformats (what are Microformats?) to help search engines understand what the data on our pages means. We tell Google to expect an address, zip code, country, phone number etc in certain places, and if you’ve filled those fields with off-format text and messaging you’ll be getting marginal or possibly negative benefits from them. Google tries to identify spam pages to remove them from it’s index. Is your page looking spammy? If it is save yourself some time AND get better results by sticking to the rules.

4. DON’T let it stagnate

Did you know that new and updated listings in Brownbook are indexed by Google in as little as 20 minutes? No? Well now you do. How can you make this work for you? Well, you don’t want to create multiple listings (see note 2 above) but you can keep Google interested by updating your listing frequently. We recommend you set a diary reminder at least once a week to make updates on your Brownbook Business Page: add a special offer, update your product or brand list, get a new review, there’s loads you can do. Recently updated businesses sit right on our home page and are never more than one link away from it for the search engine spiders.

To update your listings login to your Brownbook account by clicking here and click on any of your claimed listings to edit or update them.

Stick to these simple rules and you’ll reap the benefits with better SEO and more visitors.
That’s all for now, more hints and tips next time. Until then, all the best,

Dave & Marc
Helps you get found online

PS: You can follow us on Twitter here:

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Brownbook’s decision not to use nofollow links is appreciated by search engine marketers

In response to Andrew Shotland’s revealing post “SuperPages New Profile Pages Not Doing Advertisers Any SEO Favors” on Local SEO Guide (Local Search Engine Optimization & Marketing Made Simple), these comments caught our eye:

Marcus | ADMAX // May 27, 2010 at 12:39 pm
Someone should do a *no-follow analysis of all of the primary directories… Speaking of which – suddenly our clients in Brownbook are each showing HUNDREDS of follow links from that source – some sort of big experiment there – giving away all of the

14 Mike Stewart // May 27, 2010 at 1:31 pm
I love Brownbook! It is in our optimized local search marketing package “Pick 14″….. Merchant Circle dropped from importance sometime ago. Never noticed the “nofollow” but I did see the decline in Google Serps for Local terms for MerchantCircle and an increase from BrownBook, Kudzu, Yelp, etc…..

Thank you for your comments guys. It’s nice to be appreciated. We decided to drop nofollow links about 18 months ago because Brownbook’s whole raison d’être is to help businesses who list themselves on the site increase their online visibility.

*nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. (Source: Wikipedia)

**Google Juice is the ethereal substance which flows between web pages via their hyperlinks. Pages with lots of links to them acquire much Google Juice. (Source:

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Webmasters – please tell me what you think…

(… and I will credit you with a link back in the resultant blog post!) – see my contact details at the end of this post

An open invitation to webmasters and owners of the following types of websites:

  • local/regional community website
  • regional/local newspaper or news website
  • vertical/market-specific/special-interest community website

Dear Sir or Madam

I’m researching a future blog post about the way business listings or directories are used (or not used) in three distinct types of websites (see above) and I’m interested to hear your opinions in relation to your own experience. I’ll be very pleased to credit you with a link to your website if you wish (though if you would prefer I did not please just let me know) – in any case, so that I’m not revealing your secrets I won’t be relating specific feedback with specific websites, only abstracting general observations or common opinions).

Please allow me to outline some of the questions that’re on my mind, how do you feel about shooting me back some quick thoughts on them?

IF YOU DO have searchable business listings on your website…

  • How do you make money from your business listings/directory (if at all)? And if you don’t would you like/plan to?
  • Approximately what did it cost (and how long did it take) to implement your business directory? And did you build it yourselves or bring in a ready-made solution?
  • What would you like it to do that it currently does not? And what would you like it to do better?
  • How important is the business listing/directory feature in the context of your whole site?
  • How is your business directory helping you get found in search engine (eg Google) results?
  • How are businesses added and updated? By you, or by the business owners themselves?
  • What other important things should I know?

IF YOU DO NOT have a searchable business directory on your website…

  • What are your thoughts on adding one? Would that be a feature and/or revenue opportunity you would consider?
  • If yes, what’s preventing you from doing it today?
  • When people search Google for businesses that might be relevant to your market or area, how do you get found in Google’s search results today?
  • What have I missed?

AND, about your business

  • What’s your annual website development budget (no need to be specific, just a rough range will help me out)?
  • How many people work in developing your website? What about in the company as a whole (again, just an indicative range will be useful)
  • Anything else I should know?

There are way more things I’d love to ask, but I must strike a balance between my desire to learn more and your willingness to spend time on this. Any input you can provide is very much appreciated, and of course there is my offer of a credit and link if you would like that.

Is there anything else I can do for you? If so please just ask. I can be reached in any of the following ways:

  • email reply: dave[at]
  • skype: “izidave”
  • cell: +1 650 646 8348 (San Francisco Bay Area, PST)

Many thanks for taking the time to read this (and hopefully respond too).

Yours sincerely

Dave Ingram – CEO,

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